advertising media

the communication channels used for advertising, including television, radio, the printed press, and outdoor advertising

The ultimate business dictionary. 2015.

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  • Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

  • Advertising media scheduling — In advertising media planning, scheduling refers to the pattern in which advertising is timed. It is represented as plots on a yearly flowchart that indicates the pattern of times advertising should appear so that it coincides with the most… …   Wikipedia

  • Advertising-Media-Simulation (AD-ME-SIM) — ⇡ Mediaselektionsmodelle …   Lexikon der Economics

  • Westown Advertising Media — Westown Advertising Media, Inc. is an advertising agency based in Waukee, Iowa.HistoryFounded in February 2008, the company is owned and operated by Frank Scaglione.The name Westown comes from the original street the Corporate Offices were… …   Wikipedia

  • CORE (advertising media) — CORE Core is an advertising agency. Core was founded in St. Louis, Missouri, in 1995 by Marc Kempter Core has three major divisions: a full service advertising agency; Core Audiovisual; Core Content.Core was named in Graphis Magazine’s “Top 10… …   Wikipedia

  • Media Markt — in Weiterstadt …   Wikipedia

  • advertising —    Advertising in Spain is part of the international advertising scene, with the top twenty agencies being owned, with very few exceptions, wholly or in part by multinational groups. Most of these groups became established by acquiring or… …   Encyclopedia of contemporary Spanish culture

  • Media planner — is a job title in an advertising agency or media planning and buying agency, responsible for selecting media for advertisement placement on behalf of their clients. The main aim of a media planner is to assist their client in achieving business… …   Wikipedia

  • media analysis — media research; media planning; media selection An investigation into the relative effectiveness and the relative costs of using the various advertising media in an advertising campaign. Before committing an advertising budget it is necessary to… …   Big dictionary of business and management

  • Media planning — is generally the task of a media agency and entails finding the most appropriate media platforms for a client s brand or product. The job of media planning involves several areas of expertise that the media planner uses to determine what the best …   Wikipedia

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